Thursday, June 19, 2008

Companies Start Recruiting Through Social Media Websites!

Companies in India, especially all IT companies, have started recruiting through social media networks and blogs. Earlier we had blogged about social media sites being a threat to job portals. This is a very good trend coming up as recruiters get a chance to make a background check of the person they are recruiting. Websites like Orkut, Facebook and other social media websites are the new haunting places for HR Teams these days to scout for talent that can deliver very good results.

Social media sites are places where professionals are looking forward to build relationships with other professionals. There are many communities on both facebook and orkut which professionals join in order to increase their knowledge of their respective fields. Many professionals exchange a lot of crucial notes on these communities which helps them build a reputation of their own. This certainly leads to recruiting from these social networking sites.

There are even specialized professional networks like LinkedIn , ERE and Ryze which cater to the needs of professionals only. These professionals mainly register these sites in order to already keep in touch with past as well as present colleagues. Thus, this is clearly an opportunity for HR agencies and HR teams to collect relevant data, reputation and other crucial data relating to the prospect in question through contacting the colleagues connected to the prospect on the site.

Nowadays, even senior professionals are catching up fast on the blogging scene and writing content that develops a rapport with a lot of visitors. These senior professionals write on blogs to develop a reputation for themselves and establish themselves as experts in their respective areas of work. This way they are attracting companies to recruit them by initiating them to read the quality of content that is put up on their blog.

1 comment:

/\kk| said...

Hi parul ,

A very informative article would like to hear mre from you regarding the same ,i am currently working as a software engg ,would be happy if you guide me about to create profile on social networking websites and CV to attract good employers
Hoping to get positive response from you gr8 work

thank you